I have yet to read a well thought out, convincing argument for why churches spend money on promotional direct mail pieces. Usually, the answer is based on “feeling” or loose opinions. Most of the time the above responses are good enough to leave the mailer discussion alone and move forward … until now.
29 Jul
The design is done, now you just need to figure out who gets this awesome mailer you just created. There are several administrative tasks to accomplish before you are ready to mail. Think of them as a check list. The only thing more boring than this part of the process is reading an article about it, so I will keep it brief.
19 Jul
The biggest factor and first step in convincing your target individual to not dump your piece in the trash is the look and feel of it. Basically, your mailer has to make an impression on a person for longer than 1 second.
12 Jul
We are pretty sure sometime after the Ascension, the early Church purchased a demographic study of the Roman Empire, designed a 5.5” by 11” mailer, and sent it by chariot and carrier pigeon to the most densely populated ZIP codes around their local catacombs.
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"Well, if it indeed was authentic...it would be of great value. It should be looked at carefully with 1 & ..."by Laura
"Check the job the poor Administrative Assistant has to do...http://lifeatvictory.com/employment/ "by dswisher
"Let's start with #1: Trinity Episcopal Church (Woodbridge, NJ) Where do I begin? For starters, the header graphic is dizzyingly blurry ..."by dswisher
"Let's start with #1: Trinity Episcopal Church (Woodbridge, NJ) Where do I begin? For starters, the header graphic is dizzyingly blurry ..."
30 Sep