Ministry Branding: The Ultimate Christianese
Christianese is a term used to refer to the insider language that Christians use to communicate within church subculture. The problem is that most people outside the church (and even some within) have no idea what’s going on when one breaks into a wonderfully-woven stream of buzzwords that often end up as bumper stickers and motivational posters with eagles perched on snowy mountaintops.





08 Feb