The design is done, now you just need to figure out who gets this awesome mailer you just created. There are several administrative tasks to accomplish before you are ready to mail. Think of them as a check list. The only thing more boring than this part of the process is reading an article about it, so I will keep it brief.

The biggest factor and first step in convincing your target individual to not dump your piece in the trash is the look and feel of it. Basically, your mailer has to make an impression on a person for longer than 1 second.

We are pretty sure sometime after the Ascension, the early Church purchased a demographic study of the Roman Empire, designed a 5.5” by 11” mailer, and sent it by chariot and carrier pigeon to the most densely populated ZIP codes around their local catacombs.

Enjoy this free guide of questions for discussing/brainstorming/dreaming up your web strategy.

Styles have always changed and adapted, and modern worship leaders have always had their own sub-culture: a mix between tradition and MTV. Yesterday it was Journey and the NIV, today its Coldplay and Bible iPhone apps.

Have you ever said this, “Boy that is a great idea but we don’t have enough time…”? Maybe you have had a Nobel Prize of an idea that you wanted rolled out “yesterday”, you gave it to your development teams and they all cowered in fear and frustration. We have all been there and let me help.

In reflecting about a major move that is coming up this summer for my family from Phoenix to Atlanta, my heart was stirred about why Church Staff change churches. And while this isn’t an exhaustive list, I thought it was a great place to start. So in no particular order, here is my top 10 list of Why Church Staff Change Churches.

We tend to make things harder than they actually are when it comes to the processes that we use to create things in the church. Over the years, backwards, emotionally-driven, and ineffective creative processes have led to such great Christian works of art as Lord’s Gym t-shirts and Plus One.