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	<title>SHRINKthechurch &#187; Church 2.0</title>
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	<link>http://www.shrinkthechurch.com</link>
	<description>simplicity in ministry</description>
	<lastBuildDate>Fri, 13 Apr 2012 14:59:24 +0000</lastBuildDate>
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	<copyright>Copyright © SHRINK the church 2010 </copyright>
	<managingEditor>brian@tippingmedia.com (SHRINK the church)</managingEditor>
	<webMaster>brian@tippingmedia.com (SHRINK the church)</webMaster>
	<category>religion,comedy,society,culture,spirituality,christianity</category>
	<ttl>1440</ttl>
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		<title>SHRINKthechurch</title>
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	<itunes:subtitle>There is beautiful simplicity in the gospel.</itunes:subtitle>
	<itunes:summary>We have made the gospel complicated. There is a disconnect between the modern, emergent mega-church and surrounding culture. SHRINK the church exists to rethink how we &#34;do&#34; church, provide resources and laugh a little at ourselves along the way.</itunes:summary>
	<itunes:keywords>church, emergent, culture, social, modern, gospel, simple, issues</itunes:keywords>
	<itunes:category text="Religion &#38; Spirituality">
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	<itunes:author>SHRINK the church</itunes:author>
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		<itunes:name>SHRINK the church</itunes:name>
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		<item>
		<title>What the new Facebook changes mean for churches</title>
		<link>http://www.shrinkthechurch.com/2011/09/what-the-new-facebook-changes-mean-for-churches/</link>
		<comments>http://www.shrinkthechurch.com/2011/09/what-the-new-facebook-changes-mean-for-churches/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 17:09:02 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[Be Inspired]]></category>
		<category><![CDATA[Church 2.0]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[changes]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[like]]></category>
		<category><![CDATA[recommend]]></category>
		<category><![CDATA[timeline]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1515</guid>
		<description><![CDATA[It hasn't even been 24 hours since Mark Zuckerberg (or Zucky as I call him) announced some big changes coming to Facebook.  For  the church that uses Facebook, wants to use Facebook or better its use of Facebook there is a new conversation we must be having and questions we need to be asking to make our story worth seeing.

Let's discuss briefly some of the changes coming and what it could mean for churches:]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2011/09/what-the-new-facebook-changes-mean-for-churches/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>A Successful Facebook Exchange</title>
		<link>http://www.shrinkthechurch.com/2011/09/a-successful-facebook-exchange/</link>
		<comments>http://www.shrinkthechurch.com/2011/09/a-successful-facebook-exchange/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 17:52:00 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Be Inspired]]></category>
		<category><![CDATA[Church 2.0]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1509</guid>
		<description><![CDATA[I wanted to briefly share an exchange I saw this morning with my local church supporting a new family to the church.  This successful exchange demonstrates just 1 way you can use Facebook to better support and connect your online audience.  Because this exchange is made public (on their Facebook page) the church is also demonstrating that their page is not only active but also a resource for those that would like to take advantage of it.]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2011/09/a-successful-facebook-exchange/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>10 Ways To Use Facebook In Your Ministry</title>
		<link>http://www.shrinkthechurch.com/2011/05/10-ways-to-use-facebook-in-your-ministry/</link>
		<comments>http://www.shrinkthechurch.com/2011/05/10-ways-to-use-facebook-in-your-ministry/#comments</comments>
		<pubDate>Tue, 31 May 2011 18:21:23 +0000</pubDate>
		<dc:creator>Dan Navarra</dc:creator>
				<category><![CDATA[Church 2.0]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1480</guid>
		<description><![CDATA[I am a huge fan of social media. I often say, if there were something I were to ever write a doctoral paper on, it would probably be on something in the world of social media, marketing, and ministry. I&#8217;m not sure how that would work, but I love all three, and they all relate [...]]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2011/05/10-ways-to-use-facebook-in-your-ministry/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Are Your Small Groups Thinking Too Small? Part 1 of 2</title>
		<link>http://www.shrinkthechurch.com/2011/05/are-your-small-groups-thinking-too-small/</link>
		<comments>http://www.shrinkthechurch.com/2011/05/are-your-small-groups-thinking-too-small/#comments</comments>
		<pubDate>Wed, 18 May 2011 23:35:32 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Article]]></category>
		<category><![CDATA[Church 2.0]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1439</guid>
		<description><![CDATA[I think small groups think too small.  Jesus had a small group, and they had snacks, but then He died which totally killed the small group's momentum. Then, He came back and told His small group to think bigger.  My goal in this article is to identify some problems I see with the traditional small group model with the hope that it will push you to reexamine your approach with small groups.]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2011/05/are-your-small-groups-thinking-too-small/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>CLA Conference Presentation &amp; Notes</title>
		<link>http://www.shrinkthechurch.com/2011/04/cla-conference-presentation-notes/</link>
		<comments>http://www.shrinkthechurch.com/2011/04/cla-conference-presentation-notes/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 17:15:42 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Church 2.0]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[brian kaufman]]></category>
		<category><![CDATA[christian leadership alliance]]></category>
		<category><![CDATA[cla]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[dallas]]></category>
		<category><![CDATA[nick asolas]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1310</guid>
		<description><![CDATA[In case you missed Nick and I at the CLA Conference in Dallas I wanted to give you the presentation and notes we put together on our talk, "Lots to Look at, Nothing to See; a Promotional Tale."  This talk covered social media strategy, communication vs. marketing basics and tons of social media tools you can look further into!]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2011/04/cla-conference-presentation-notes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why is Prayer Awkward?</title>
		<link>http://www.shrinkthechurch.com/2011/02/why-is-prayer-awkward/</link>
		<comments>http://www.shrinkthechurch.com/2011/02/why-is-prayer-awkward/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 01:08:12 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Church 2.0]]></category>
		<category><![CDATA[Humor]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1162</guid>
		<description><![CDATA[Do you feel it?  The pit in your stomach when you're in a group of people about to eat, or, maybe in a small group when it's time to close, or, maybe just spontaneously around some friends that are talking about a prayer request?  Who's gonna pray?  Why's it so awkward? ]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2011/02/why-is-prayer-awkward/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>4 Reasons to Not Be a Worship Cover Band</title>
		<link>http://www.shrinkthechurch.com/2010/12/4-reasons-to-not-be-a-worship-cover-band/</link>
		<comments>http://www.shrinkthechurch.com/2010/12/4-reasons-to-not-be-a-worship-cover-band/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 22:01:27 +0000</pubDate>
		<dc:creator>Nick Asolas</dc:creator>
				<category><![CDATA[Be Inspired]]></category>
		<category><![CDATA[Church 2.0]]></category>
		<category><![CDATA[cover band]]></category>
		<category><![CDATA[worship]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1127</guid>
		<description><![CDATA[There is a big difference between being a worship cover band and a worship band who plays modern worship tunes with their own creative spin on them. I prefer the second one and here are four reasons why you should too.]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2010/12/4-reasons-to-not-be-a-worship-cover-band/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Hint Fiction: Church Communication</title>
		<link>http://www.shrinkthechurch.com/2010/11/hint-fiction-church-communication/</link>
		<comments>http://www.shrinkthechurch.com/2010/11/hint-fiction-church-communication/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 17:01:08 +0000</pubDate>
		<dc:creator>Nick Asolas</dc:creator>
				<category><![CDATA[Be Inspired]]></category>
		<category><![CDATA[Church 2.0]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1101</guid>
		<description><![CDATA[hint fiction (n) : a story of 25 words or fewer that suggests a larger, more complex story]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2010/11/hint-fiction-church-communication/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Worship Excellence vs Worship Ministry &#8211; Which One Are You?</title>
		<link>http://www.shrinkthechurch.com/2010/11/worship-excellence-vs-worship-ministry-which-one-are-you/</link>
		<comments>http://www.shrinkthechurch.com/2010/11/worship-excellence-vs-worship-ministry-which-one-are-you/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 17:37:14 +0000</pubDate>
		<dc:creator>Dan Navarra</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Church 2.0]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[ministry]]></category>
		<category><![CDATA[worship]]></category>
		<category><![CDATA[worship leader]]></category>
		<category><![CDATA[worship tips]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1032</guid>
		<description><![CDATA[Since basically the introduction of contemporary music to the Church some fifty years ago, the worship team has become a central part of how the church goes about its ministry. In my experience, there really are two major camps out there on philosophy of worship ministry: in the left corner we have what I call the "Excellence Side" and then over on the right we find the "Ministry Side."]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2010/11/worship-excellence-vs-worship-ministry-which-one-are-you/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Are Church Mailers a Total Waste of Money?</title>
		<link>http://www.shrinkthechurch.com/2010/09/are-church-mailers-a-total-waste-of-money/</link>
		<comments>http://www.shrinkthechurch.com/2010/09/are-church-mailers-a-total-waste-of-money/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 17:10:22 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Church 2.0]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Web + Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[attendance]]></category>
		<category><![CDATA[blooper video]]></category>
		<category><![CDATA[boost]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[christian mailer]]></category>
		<category><![CDATA[church mailer]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[direct]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[experiement]]></category>
		<category><![CDATA[facebook ad]]></category>
		<category><![CDATA[fall kick off]]></category>
		<category><![CDATA[mail]]></category>
		<category><![CDATA[mailer]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[waste]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=825</guid>
		<description><![CDATA[I have yet to read a well thought out, convincing argument for why churches spend money on promotional direct mail pieces.  Usually, the answer is based on "feeling" or loose opinions. Most of the time the above responses are good enough to leave the mailer discussion alone and move forward ... until now.]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2010/09/are-church-mailers-a-total-waste-of-money/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
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