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	<title>SHRINKthechurch &#187; Featured</title>
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	<link>http://www.shrinkthechurch.com</link>
	<description>simplicity in ministry</description>
	<lastBuildDate>Fri, 13 Apr 2012 14:59:24 +0000</lastBuildDate>
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	<copyright>Copyright © SHRINK the church 2010 </copyright>
	<managingEditor>brian@tippingmedia.com (SHRINK the church)</managingEditor>
	<webMaster>brian@tippingmedia.com (SHRINK the church)</webMaster>
	<category>religion,comedy,society,culture,spirituality,christianity</category>
	<ttl>1440</ttl>
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	<itunes:subtitle>There is beautiful simplicity in the gospel.</itunes:subtitle>
	<itunes:summary>We have made the gospel complicated. There is a disconnect between the modern, emergent mega-church and surrounding culture. SHRINK the church exists to rethink how we &#34;do&#34; church, provide resources and laugh a little at ourselves along the way.</itunes:summary>
	<itunes:keywords>church, emergent, culture, social, modern, gospel, simple, issues</itunes:keywords>
	<itunes:category text="Religion &#38; Spirituality">
		<itunes:category text="Christianity" />
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	<itunes:category text="Comedy" />
	<itunes:category text="Society &#38; Culture" />
	<itunes:author>SHRINK the church</itunes:author>
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		<itunes:name>SHRINK the church</itunes:name>
		<itunes:email>brian@tippingmedia.com</itunes:email>
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		<item>
		<title>Free Communication &amp; Social Media Strategy</title>
		<link>http://www.shrinkthechurch.com/2012/04/free-communication-social-media-strategy/</link>
		<comments>http://www.shrinkthechurch.com/2012/04/free-communication-social-media-strategy/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 14:50:05 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Web + Social]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[document]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tactics]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1719</guid>
		<description><![CDATA[This is a free resource I wrote as part of serving in a local college &#038; young adult ministry. I wanted to share it with you! ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coexist</title>
		<link>http://www.shrinkthechurch.com/2012/01/coexist/</link>
		<comments>http://www.shrinkthechurch.com/2012/01/coexist/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 04:04:58 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1690</guid>
		<description><![CDATA[Undoubtedly, you have heard someone, somewhere say, &#8220;I don&#8217;t care what you believe &#8230;&#8221; or maybe, &#8220;We just need to coexist.&#8221;  Those conclusions are usually offered by non-Christians or those that hold faith and Scripture loosely. I&#8217;ll make this very short. I believe the conclusion people make should be slightly augmented to reflect the reality [...]]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2012/01/coexist/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Does Your Church Have A Style Guide??</title>
		<link>http://www.shrinkthechurch.com/2011/12/does-your-church-have-a-style-guide/</link>
		<comments>http://www.shrinkthechurch.com/2011/12/does-your-church-have-a-style-guide/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 17:05:53 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[arizona]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[redemption]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[style guide]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1671</guid>
		<description><![CDATA[Many churches really don&#8217;t consider their logo or brand as something worth spending time on. And even fewer still have or use any design standards or guides.  But, I would argue that branding and style guides are a critical piece in communicating not only the mission and vision of your church, but also advocating for [...]]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2011/12/does-your-church-have-a-style-guide/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>&#8216;Tis the Season (for me) to Give Up Facebook</title>
		<link>http://www.shrinkthechurch.com/2011/11/tis-the-season-for-me-to-give-up-facebook/</link>
		<comments>http://www.shrinkthechurch.com/2011/11/tis-the-season-for-me-to-give-up-facebook/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 19:10:40 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[addiction]]></category>
		<category><![CDATA[advent]]></category>
		<category><![CDATA[anxiety]]></category>
		<category><![CDATA[distractions]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1644</guid>
		<description><![CDATA[Facebook – by far America's biggest time-suck and acceptable addiction – is something I'm giving up for Advent this year. As an advocate for increased use of social media strategy and tactics within the church this might seem counterproductive, but, for me it's necessary and critical to my mental health.]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2011/11/tis-the-season-for-me-to-give-up-facebook/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>8 Fantastic Apps Every Mac User Should Have</title>
		<link>http://www.shrinkthechurch.com/2011/11/8-fantastic-apps-every-mac-user-should-have/</link>
		<comments>http://www.shrinkthechurch.com/2011/11/8-fantastic-apps-every-mac-user-should-have/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 18:05:57 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[church]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[dropbox]]></category>
		<category><![CDATA[evernote]]></category>
		<category><![CDATA[growl]]></category>
		<category><![CDATA[omnigraffle]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[quicksilver]]></category>
		<category><![CDATA[skype]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[useful apps]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1613</guid>
		<description><![CDATA[I love finding new and useful tools that both aid in my daily productivity and push me to develop new ways of organizing and working.  The 8 apps below are ones I use almost on a daily basis. Most are free but all are fantastic. If you have others you use please share them!]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2011/11/8-fantastic-apps-every-mac-user-should-have/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>What the Church Can Learn from Occupy Wall Street</title>
		<link>http://www.shrinkthechurch.com/2011/11/what-the-church-can-learn-from-occupy-wall-street/</link>
		<comments>http://www.shrinkthechurch.com/2011/11/what-the-church-can-learn-from-occupy-wall-street/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 22:49:34 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[#OWS]]></category>
		<category><![CDATA[battle]]></category>
		<category><![CDATA[corruption]]></category>
		<category><![CDATA[fight]]></category>
		<category><![CDATA[justice]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[occupy]]></category>
		<category><![CDATA[wall street]]></category>
		<category><![CDATA[war]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1539</guid>
		<description><![CDATA[An effective church is one that not only rallies constantly around a focused mission but also pursues the fight in a way that is noticed.]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2011/11/what-the-church-can-learn-from-occupy-wall-street/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What the new Facebook changes mean for churches</title>
		<link>http://www.shrinkthechurch.com/2011/09/what-the-new-facebook-changes-mean-for-churches/</link>
		<comments>http://www.shrinkthechurch.com/2011/09/what-the-new-facebook-changes-mean-for-churches/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 17:09:02 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[Be Inspired]]></category>
		<category><![CDATA[Church 2.0]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[changes]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[like]]></category>
		<category><![CDATA[recommend]]></category>
		<category><![CDATA[timeline]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1515</guid>
		<description><![CDATA[It hasn't even been 24 hours since Mark Zuckerberg (or Zucky as I call him) announced some big changes coming to Facebook.  For  the church that uses Facebook, wants to use Facebook or better its use of Facebook there is a new conversation we must be having and questions we need to be asking to make our story worth seeing.

Let's discuss briefly some of the changes coming and what it could mean for churches:]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2011/09/what-the-new-facebook-changes-mean-for-churches/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>5 Reasons to Cancel Cable</title>
		<link>http://www.shrinkthechurch.com/2011/05/5-reasons-to-cancel-cable/</link>
		<comments>http://www.shrinkthechurch.com/2011/05/5-reasons-to-cancel-cable/#comments</comments>
		<pubDate>Fri, 13 May 2011 18:06:01 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Article]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1415</guid>
		<description><![CDATA[A friend of mine was asking some questions this morning about the AppleTV and Roku media boxes.  I thought this would be a great opportunity to talk a little bit about my family's move away from cable.]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2011/05/5-reasons-to-cancel-cable/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Ministry Branding: The Ultimate Christianese</title>
		<link>http://www.shrinkthechurch.com/2011/02/ministry-branding-the-ultimate-christianese/</link>
		<comments>http://www.shrinkthechurch.com/2011/02/ministry-branding-the-ultimate-christianese/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 18:35:38 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[catchy]]></category>
		<category><![CDATA[christianese]]></category>
		<category><![CDATA[church subculture]]></category>
		<category><![CDATA[communicate]]></category>
		<category><![CDATA[emerging]]></category>
		<category><![CDATA[label]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[ministry]]></category>
		<category><![CDATA[name]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=1193</guid>
		<description><![CDATA[Christianese is a term used to refer to the insider language that Christians use to communicate within church subculture.  The problem is that most people outside the church (and even some within) have no idea what's going on when one breaks into a wonderfully-woven stream of buzzwords that often end up as bumper stickers and motivational posters with eagles perched on snowy mountaintops.]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2011/02/ministry-branding-the-ultimate-christianese/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Are Church Mailers a Total Waste of Money?</title>
		<link>http://www.shrinkthechurch.com/2010/09/are-church-mailers-a-total-waste-of-money/</link>
		<comments>http://www.shrinkthechurch.com/2010/09/are-church-mailers-a-total-waste-of-money/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 17:10:22 +0000</pubDate>
		<dc:creator>Brian Kaufman</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Church 2.0]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Web + Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[attendance]]></category>
		<category><![CDATA[blooper video]]></category>
		<category><![CDATA[boost]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[christian mailer]]></category>
		<category><![CDATA[church mailer]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[direct]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[experiement]]></category>
		<category><![CDATA[facebook ad]]></category>
		<category><![CDATA[fall kick off]]></category>
		<category><![CDATA[mail]]></category>
		<category><![CDATA[mailer]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[waste]]></category>

		<guid isPermaLink="false">http://www.shrinkthechurch.com/?p=825</guid>
		<description><![CDATA[I have yet to read a well thought out, convincing argument for why churches spend money on promotional direct mail pieces.  Usually, the answer is based on "feeling" or loose opinions. Most of the time the above responses are good enough to leave the mailer discussion alone and move forward ... until now.]]></description>
		<wfw:commentRss>http://www.shrinkthechurch.com/2010/09/are-church-mailers-a-total-waste-of-money/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
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