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[MAILER SERIES] The Dirty Details
[MAILER SERIES] The Dirty Details

The design is done, now you just need to figure out who gets this awesome mailer you just created. There are several administrative tasks to accomplish before you are ready to mail. Think of them as a check list. The only thing more boring than this part of the process is reading an article about it, so I will keep it brief.

By Nick Asolas with View Comments
Why do Christian movies suck?
Why do Christian movies suck?

The entire film serves as an excuse to dispense the gospel without regard for what makes a movie a categorically good movie. These are “God Exploitation” films, and if all you want to see is people believing in God, then you’ll like them. Just like if all you want to see is naked people, you’ll like porn. It serves no other purpose.

By Tim Allen with View Comments
[MAILER SERIES] A Book is Only Worth its Cover
[MAILER SERIES] A Book is Only Worth its Cover

The biggest factor and first step in convincing your target individual to not dump your piece in the trash is the look and feel of it. Basically, your mailer has to make an impression on a person for longer than 1 second.

By Nick Asolas with View Comments
Direct Mail & the church, a Love Story.
Direct Mail & the church, a Love Story.

We are pretty sure sometime after the Ascension, the early Church purchased a demographic study of the Roman Empire, designed a 5.5” by 11” mailer, and sent it by chariot and carrier pigeon to the most densely populated ZIP codes around their local catacombs.

By Nick Asolas with View Comments
The Evolution of the Worship Leader
The Evolution of the Worship Leader

Styles have always changed and adapted, and modern worship leaders have always had their own sub-culture: a mix between tradition and MTV. Yesterday it was Journey and the NIV, today its Coldplay and Bible iPhone apps.

By Ryan Axtell with View Comments
Finding God in the gaming world
Finding God in the gaming world

Jesus frames everything that we see in modern media. Spend enough time in the words of God, and the stories in games start to look similar to those in scripture. There buried below the surface is some hidden truth which we can leverage for a conversation about God.

By Duncan Robinson with View Comments
[REVIEW] Meet iPad
[REVIEW] Meet iPad

Meet iPad. He’s definitely the coolest thing I’ve ever owned. He’s a brilliant picture of where cool technology is headed. He’s a slim, cool, social media hipster. He’s a good-looking, cool, digital reader. He’s a cool, lean-mean-app machine.

By Ron Merrell with View Comments
5 Ways to Cultivate a Crippling and Irrational Fear of Muslims
5 Ways to Cultivate a Crippling and Irrational Fear of Muslims

On September 11, 2001, I walked out of my classroom at Mesa Community College and saw a group of people huddled around a television. The TV was about 15 feet away from me. Little did I know that those 15 feet would be the first steps on my journey to becoming a peacemaker.

By Jim Mullins with View Comments
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