The design is done, now you just need to figure out who gets this awesome mailer you just created. There are several administrative tasks to accomplish before you are ready to mail. Think of them as a check list. The only thing more boring than this part of the process is reading an article about it, so I will keep it brief.
The biggest factor and first step in convincing your target individual to not dump your piece in the trash is the look and feel of it. Basically, your mailer has to make an impression on a person for longer than 1 second.
We are pretty sure sometime after the Ascension, the early Church purchased a demographic study of the Roman Empire, designed a 5.5” by 11” mailer, and sent it by chariot and carrier pigeon to the most densely populated ZIP codes around their local catacombs.
There are plenty of free tools and resources on the web and we are going to help you find some of them. Each of these listed below can be used by your church and staff to help do what you do but better, with more efficiency and cheaper.
True, no one knows EXACTLY what the Son of God looked like while He physically walked earth 200 years ago. We just happen to think a few of the world’s best footballers could be typecast as the lead in the sequel to The Passion of the Christ.
I can not remember exactly when it happened but somewhere along the way I became a cynic. I started to see things and experience situations that caused me to doubt the divine connection to what I had previously loved.
For some reason, we have created a culture of competition among God’s Church. In our race for our Father’s approval, we trample on and try to outdo our brothers. This can’t be right.
The world of local church ministry is a unique place. The inter-office politics, weekly production needs, and awkward communication routines have created a niche market for equipping and resourcing church leaders.






