Many churches really don’t consider their logo or brand as something worth spending time on. And even fewer still have or use any design standards or guides. But, I would argue that branding and style guides are a critical piece in communicating not only the mission and vision of your church, but also advocating for consistency in your messaging, look & feel, and language. It holds everyone under the umbrella of the organization to the same well-thought out standards so that everyone who comes in contact with your church is hearing the same thing and at the same quality.
A style guide says, “Hey, women’s ministry, you can’t bedazzle and rotate the logo while changing the font & colors and adding ‘Women’ to the end of it.” Ok, I do pick on women’s ministry quite a bit, but, in my experience they operate by a completely different set of rules.
Anyway, I’ve been working on a new multi-campus/multi-congregational web strategy for a church in Arizona called Redemption. They sent over their style guide, designed by Greg Lutze of MustWarnOthers and I have to say I am really impressed in how it was put together. So impressed in fact that I asked if I could share it in its entirety to hopefully inspire other churches to take a serious look at their branding. In short you should really be thinking deeper about the stuff people will use to visually connect with you.
Be inspired. Share with others. Don’t be lame.